“It puts Hard Rock International and Seminole Gaming at the forefront of the gaming and hospitality industries, among those companies offering the most competitive wages,” the two firms said in a joint statement. That includes the sprawling Seminole Hard Rock & Casino in Hollywood with its signature Guitar Hotel as well as casinos in Coconut Creek and Tampa.

The increases are immediate for non-tipped current workers and new hires at company-managed hotels, casinos and cafes around the country. workers employed by Hard Rock International and Seminole Gaming are getting pay raises, with some starting rates rising by 60%, the companies announced Monday. In a move driven partly by retention needs and a desire to reward loyalty, half of the U.S.